Yeah, and avoid oversaturated areas. Some exceptions apply, like women, vapes, and memes. Others not so much, like sports cars or fashion are incredibly crowded.
Think outside the box, something like historical Porsche’s where you post cropped detail shots of generational design and performance changes, something that has value for people who are really into the niche. I know Porsche fans are insane, so just using that as an example. You could go deeper