📰 Instagram testing Follow Hashtags feature


#1

Just hit this article in my feed:

What kind of sorcery is this?

If this goes live, do you think there’s any use to the feature, or impact?

Or is it just a way to track topics you like instead of following others? Will engagement increase or decrease?

Maybe it’ll be easier to ‘subscribe’ to a tag instead of scrolling the explore page endlessly?


#2

interesting…


#3

Big impact.
It makes hashtags even more important for discovery.
And you’ll be able to reach more targeted people because they are specifically following a relevant hashtag


#4

This would be amazing. Already have some ideas!


#5

It will be much more important to be on the first place for certain hashtags and organic reach if you’re there will be a lot higher, that’s what I see :slight_smile:


#6

I’m liking the sound of this - thanks for sharing.


#7

definitely interesting!