Looks like Instagram’s playing with some new toys, like a mute function (finally) and story reactions and some other cool stuff.
Very interesting. In my mind, Snap has already lost this fight. They should have figured out a way to lock users onto their app, but instead they brought out easily copyable features that Facebook just had no problems copying.
Glad to see the reactions one. Its going to make it easier to get engagement from stories and actually have a better grasp at which ones are more interesting for fans.
Looks like they’re also releasing a “video calls” feature: https://www.theverge.com/2018/5/1/17306170/instagram-video-calls-explore-search