Been looking for instagram to checkout conversion rates. Specifically, for top* global instagram accounts, e.g. in fashion. This KPI has obviously dropped quite a bit in relation to below article from 2014 (where the CR 1,08% is mentioned).
What are you looking to get out of the data youre gonna get from this?
Only like 3% of people are willing to buy right away - Thats who Jordan Belfort goes after anyway - the real wolf of wall street.
The other 97% need to be retargeted over and over before they turn into sales.
The conversion rates of other websites might not be showing you the full picture.
How do you know they are not DM’ing, emailing every day, extra present on other platforms simultaneously or how much they spent on ads to collect those prospects to retarget over 1-3 months to close the sale?