I think that the algorithm flags the account because users who receive the DM and consider it as spam would report it as spam.
So the main reason is the number of reports. This is due to poor message wording and/or targeting.
I would suggest that this is not an issue. If you think it is an issue, try to do it on a relatively healthy account – that is not yours – and take a look at the engagement. You will most likely not encounter any artificial high drops in engagement and/or exposure.
Mass DM works well for big accounts too! The only time it is dangerous is for ‘risky’ niches like adult gambling and weed CBD (because accounts in those niches are reported by people more often). If your account is not in any of those niches and your target + message is coherent you won’t get any shadow ban even if you have > 10K followers…
I think there is some truth to this, or it is a crazy coincidence. I have a few client accounts who ONLY grew from Mass DM. Their engagement was incredible for months and is now horrible. I am talking the engagement was 5-7% with mass DM (again all growth was from Mass DM), and now it has gone down to even below 1%. The content has not changed. I even wrote a big topic on this and it didnt get any responses. Id love to discuss this topic further, because its worrisome if I should even continue offering it to clients.
Since you started the topic, when did you hear this update went into place? @rebelgods
@mtvtshirts.com the clients I have I did it for are not in any dangerous niches either, so from my end that isnt the case.
I have been doing it since more than 1 year for my clients, the engagement keeps growing…I don’t think it is related to mass DM. Maybe it is related to another reason like content change or suspicious action done on that account…
I can guarantee there is no content change and there was no suspicious activity done.
The only other factor is that Instagram brought up an opportunity to get paid for Reel views that the account receives. Its not exact timing, but after accepting that the engagement was lower.
Its just very strange that the random person on here who made this thread says this rumor about mass dm having an engagement sink and its literally happening to a few of my clients accounts who are doing mass DM.
No, that’s a false alarm. Only accounts that are actually doing actions can be in danger. Accounts that are promoted are not in danger, at least in my case I’ve never noticed anything out of the ordinary.