With facebook ads, if you suddenly edit the ad and change it to $50/day then the results in proportion will drop.
Facebook ads have to be scaled horizontally with dozens of ads, rather than vertically, but I guess if done properly you could retain the results that were attained on a smaller scale.
That makes sense. Forgive my ignorance, but could you create another story ad, with the same targeting, similar content, and just run that at a higher daily limit?
Or does FB/IG pick the low hanging fruit first in terms of impressions and therefore you’d still see a drop off.
It really depends. If the audience size isn’t that big and you go past $5/day for one ad set and one audience targeting, then it starts to run low on who it can shove the ad towards, and therefore becomes more expensive.
If you keep audience sizes high, you could probably get away with running a cheap ad campaign with $10/day on each ad set.