Laurence is right. I’d start by incorporating Deep Links as they can increase the conversion as high as 50% sometimes.
Laurence also has a very good niche too as audience sizes for soccer/football are huge worldwide. Your creative/art niche may not be as large, especially if in a subniche.
Nice bro, keep it up!
You’re getting ~20% follower conversion off that ad which is very good. On average follows:link clicks is usually 5-15%. I think you could def improve the ad creative based on what I saw too!
Thank you so much 
The cost per click keeps on going down!
As we near the end of the second day of running ads, here are the stats:
£1.76 total spent
709 profile visits
137 new followers
Average cost per profile visit: £0.0025
Average cost per follower: £0.0128
Profile visit to follower conversion ratio: 19.3%
In US currency, it brings the current cost per follower to about 1.6 cents, a staggeringly low amount!
I’m very excited to share the week 3 update in a couple of days!
Do you think these will be engaged followers who like and comment? Not insinuating anything, I genuinely wonder
If I keep them engaged then yes.
Some of my clients have the majority of their audience coming from ads I’ve ran from them, and their engagement rate has not suffered.
Ads do have a ‘cool down’ period in which you’ll see much less engagement for a couple of weeks after you’ve stopped the ads, so I assume that’ll apply, but I’ll keep you updated!
What’s the best deeplink tool?
I’m doing story ads too, how do you calculate cost per follower, like how do you know which of the followers are from ads and which are from other sources? I don’t see that analytic.
I told him
Check my previous post in this thread, [Journey] Making an Instagram page go viral - LIVE case study
Are you done hijacking my thread? I rarely loose my cool but you’ve literally got a tab open on this thread so you can chime in with some smart and condescending comment.
I’m not talking about the deeplink advice, because that’s completely fine, and helpful to people. But ‘I told him’ is not exactly going in the direction of positivity.
There isn’t a way to view the metric of followers gained and directly associate that with an ad.
The reason why I’m able to put those calculations in is because I know the page has gone stale and is gaining 0 followers a day, therefore all (or at least the majority) of the followers gained I can associate with the ads I’m running.
One of my ads got disabled for putting arrows towards that profile icon…
Ah, got you. I did not deeplink but getting amazing results with Worldwide. Should I deeplink? In my video creative, it asks for swipe up and follow.
Was the arrow red? Facebook don’t like ads that use red arrows, I read it somewhere before, I think it may even be one of their advertising rules, like the 20%> text rule on creatives.
Yes use a deeplink! If you’re just putting your Instagram URL, when people swipe up they’re viewing your account not logged in, so they can’t follow you.
Nope, white, but I would say I pointed 3 arrows to it LOL.
Will scroll up and see how you did it, will let you know how it goes, cheers!
No idea what are you talking about, relax mate.
WEEK 3 UPDATE
Current follower count: 2074
Total follower gain since start of journey: 510
Average cost per profile visit from the ads is about £0.0027.
I may scale up the ads, but at this point it’s not a priority for me, so I may take a look into getting the organic growth going again.
This is crazy good. I’m wondering if this could scale linearly with a bigger budget - $50 vs $5 - or if there would be diminishing returns?
