Killing Organic Engagement, Creator Accounts, Roadmap to Subscription Model

[OneFiasco]

NOT related to the Follow Block Gate of 2019, but interesting to connect the dots…

1. About last year @wortime discovered Instagram was testing ‘Creator’ accounts.

On another topic

I found out yesterday Instagram actually has a brand / influencer matchmaking

Influencer Marketing Hub – 11 Jan 19

Instagram Creator Accounts – Features, Benefits and Advantages

Instagram clearly sees the value of the influencers, its top performers, on its platform. Instagram is currently testing a new Creator Account profile, obviously targeted at its most active and influential users. The Creator Account

I was exactly todays years old when I found this out.

2. A couple of months back - Canadians became guinea pigs to what Instagram dubbed as the response to making the platform healthier by removing the number of likes of a post. I hypothesize this was a test to see if they could push personal accounts into business accounts, with detailed metrics.

Now given the state of whats going - in addition to the article linked below, my hypothesis (please take this at face value) is that this is their Roadmap to Subscription Accounts possibly undercutting influencer marketing agencies all together, taking the entire pie of the influencer marketing revenue. I believe someone else eluded to this as well.

On another topic

Roadmap to Subscription Accounts
My hypothesis is they are trying to monetize on both sides of spectrum.

1. Selling account metrics to agencies and influencer management companies like HashTagpaid.
2. Moving “content creators” to a subscription model, with detailed analytics and tools as the value add vs a business account.

3. Agencies are now voicing their concerns since last week about noticing Instagram Killing Organic Engagement in Favor of ‘Pushing Ads’.

What do you think is happening?

• Creator Accounts = Pay to Play in the Future
• Death of Influencer Marketing Agencies
• Just Chill - All Part of the Journey
• Who Cares

Agencies voice concerns that Instagram is killing organic reach

[alossra]

But Instagram is really fighting automation and manipulative tactics that people use to increase there
engagement and growth to reach more audiences! in Favor of ‘Pushing Ads’ As you said!

they even giving away free ad credit so people would try there ads!

but as for now everyone is in the statue of:

Just Chill Bro and be part of the journey apply the new settings change proxies and your good to go for now!

[asfgagasga]

I think they will never be able to shutdown automation completely

[bakedcookie]

Considering half of the forum gave up on aggressive follows but increased the number of slaves to cover the “damages”, i’d say instagram is trying to fight something it can’t beat.