I’m starting a new business/platform who does that in mass, with the integration of a lot of platforms.
For example, I have a client who is one of the best website builders for restaurants.
The tactic is simple.
First, decide the target audience, then, find a way to extract the target informations: email, name, phone, company, title, gender, status (you can get this information’s in FB/Linkedin of a lot of people, we have our way)
So we set up a pipeline of relationship, how I’m gonna talk to that person to improve the reach, for example:
1st day: personal email talking about the company
3rd day: follow on instagram
5th day: personal email, talking again about the company
and this continues…
We also have a “if” process, if the user access or website, create a restaurant website (which is free) and never enter again, we take him out from the first campaign, and he enters in another campaign, to engagement.
This is just one of the possible strategies, we have some clients, that inside the pipeline sends a sms, or an API call, or whatever.
Our next step is to integrate watson in this platform, to automate things better with a cognitive response.
If you want to know more, PM me.