When you guys are targeting how big or small do you go with accounts? Also is there an expected engagement rate or do only the follows matter?
I believe the best way to go about it is to use People that interact with accounts as a source. Because that way it does not matter if the account has a high or low ER. Because you only target the ones that do Engage. Also these people will more likely be active, see notifications, interact with you etc.
To use followers as a source is maybe good for the Follow Back Ratio. But why would you like them to follow you if they will never interact. Thats like buying Ghost followers
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That seems kind of difficult to do with mother child and would make you run out of targets quickly though. Do you have a size account that you target