Instagram announced today that it is changing its algorithm to push original content like never quite before, and reposted content in Reels and within the main feed can take a back seat.
Mosseri wrote: “If you create something from scratch, you should get more credit than if you are resharing something that you found from someone else.”
IG will currently be less than double to favorite reposts of Reels or accounts that collect and reshare different users’ content.
It’s not specifically clear how anybody can confirm the difference between OC and reposts, and Mosseri acknowledged that the app “can’t know for sure.”
But he says they have inbuilt “classifiers” which will score how doubtless one thing is to go be original and whether or not the app acknowledges that the content has been announced before.
If it works as meant, this is often a welcome amendment for creators troubled to grow.
Do you suppose this modification can affect IG’s battle to keep up quality against TikTok?