New: Testing Product Launches for Instagram Shopping

Today we’re testing a new way to set reminders about upcoming product launches so people can buy your products the moment they’re available, right on Instagram. From checkout to shopping from creators, this is part of our ongoing investment to make it easier for people to shop.

On Instagram, latest trends come together in music, art, fashion and more. People follow their favorite brands and creators—all kinds of tastemakers—to keep up with these interests and discover new products. Brands and creators connect with shoppers eager to have those products the instant they’re available. The convergence of these activities make Instagram the place where collaborations and limited releases happen.

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