Please help with creative ways to recycle online content

Happy Sunday! Newbie here on this platform & in social media marketing. I’m a little nervous for a meeting I have, but we all have to start somewhere.

Can anyone suggest creative ways to recycle content on instagram and facebook? It’s for a local company that is very involved with the community. They have product pictures and video’s that are between 10-20 minutes long.

I have a meeting with them as they need someone who can consistency take care of their social media with the content they have created but not used online yet. We’ll also be creating new content eventually.

Can you guys also include the software with your ideas?

Thank you!