Retargeting users who clicked bio link


#1

Hi
Whats the path taken to retarget users that have clicked on the instagram BIO link?


#2

Google Analytic or FB Pixel.

Not sure if at any of them you are able track which exactly is from link in BIO.
You will see traffic that it`s from IG for example.

Remarketing ADs with placement only on IG would be good as well.


#3

fb pixel if you plan to retarget in fb and so on for each platforme like adword or w.e


#4

Add UTM’s and retarget from there, However this looks quite odd in the bio. Another option is to use a URL link shortener (Like rocketlink) which has the pixel integrated into it.


#5

each platform has its own UTM’s?


#6

If you use Google’s UTM’s you will always be able to retarget them. For example:
You add an UTM like ‘‘campaign01’’ to the link which you will use to create a custom audience on Facebook to retarget with website viewers.


#7

thank you sir


#8

Anytime mate, let me know if there’s anything else I can help with


#9

How do i do this on facebook can someone quickly explain? :slight_smile:


#10

do GA updates data on real time or takes time to update?


#11

GA updates real time yes, You’re more dependent on Facebook to update the custom audience.

Go to your business manager on Facebook an follow these steps:

  1. Go to Assets - Click ‘‘Audiences’’;
  2. Click ‘‘Create audience’’ and ‘‘Custom audience’’;
  3. Click ‘‘Website’’;
  4. Adjust ‘’ all website visitors’’ to ‘‘people who visited specific web pages’’ and enter your entire URL or just the UTM (incase you have various different links for you campaign);
  5. Adjust time frame to anywhere between 1 and 180 days;
  6. create audience and wait a few hours for it to populate.
  • Make sure tho when using custom audiences that the audience size is OK in size, as Facebook tends to increase CPM’s tenfold when using a too small audience size for it to optimize efficiently.

#12

Placed this in a different category as it’s more so about retargeting and how to do it, rather than Instagram.

Great thread to help people :+1: Thanks @Zyzz for contributing goodness :smiley: