Should we avoid posting multiple times a day?

Instagram Marketing
#8

I’m deliberately avoiding to post reels.
My target audience is outside of my country. Geographically far away.
Reels give you more regional reach than any other type of post.

@daniarao

#9

Yeah, especially if your account is not that big. If you’ve got smaller account then I would recommend going with 1 post per day if you want to keep your engagement high.

#10

“Should” is a dangerous word to use in this case given no one can directly speak for what you are looking for. Also, there’s no “golden standard” for posting without knowing what the end result YOU seek from your audience.

I violate most of the answers here given on recommendations and found great “success” doing so across many metrics I valued. I still do to this day duplicated over many accounts. What does that look like for you? That will tell you whether its worth posting multiple times a day versus avoiding it.

You have good general advice in regards to your specific questions from the responses above: it can “compete” with other posts, but that doesn’t mean it will indefinitely & kill the reach of the others. The other two questions are best answered in knowing what niche your account will be in & knowing it intimately enough to judge that for yourself. And it doesn’t matter if you use the same hashtag set: so long as you don’t spam post.

But that doesn’t answer your original question asked in the Headline. If you should or not depends entirely on what you want in running the account.

#11

no hashtags, 3-5 post a day used mentions related to my audience,
made that way 1k+ new followers every week(100-200k reach weekly trough explore page only) no F/UF or mass liking (no bot) all organic , no send DMS, only receive DMS (ask for it)
all actions done by real phone and human real actions,no bot

#12

Here’s what I want:
Assuming I am using right hashtags, I need maximum reach among non-followers. I have been getting 60%, although overall reach was low. Recently my carousels were getting only around 20-30%. So started putting video posts.

I assume that, if the percentage is above 60%, things are going decent. And overall reach would increase by other methods. For example, consistency, LIVEs, cross promotions etc. I am satisfied with my engagement rate too. (ninjalitics says it is above avg)

#13

Curious,
How does the size of the account play a role here?

#14

Hi Luca,
I have been waiting for your answer. I always look forward to response from you whenever I post a query :blush:.

If you say, I should test, then I WOULD test. :+1:

#15

I hardly think my single post reach even one third of my total followers (My followers are 180. Personal brand page.)

1 Like
#16

I’m in the sports niche and almost every single big account posts in a way that would give social media blog writers a heart attack.

They don’t use hashtags, they don’t write long captions, and they all post lots.

Here’s what I mean:

Premier League: 6-10 posts per day
Sportscenter: 5-15 per day
NBA: 20-40 per day

These guys grow 10,000+ per day organically. There are smaller legit pro sports channels (100k-1M followers) doing similar and growing at the same rate, so it’s not just because they have 20M+ followers.

Now, does that mean you should copy them? No. Instead, experiment and see what works for you.

But it shows you don’t really need to worry about posting multiple times per day - match it to your account size and the amount of content you have.

@Gtamaster got it right with this

3 Likes
#17

I’ve always been posting 2-4 times per day on my accounts

1 Like
#18

Can you tell us about niche and sizes of those accounts?
Do you use hashtags?

#19

I am a very small account with just 180 followers (personal brand). Also, one of the big reasons I need to use hashtags is to gain reach among my target audience which is far away from my geographical region. Audience from my own region are futile for me.

I have responded to this and also have mentioned what I want. If you could read it, you might be in a better position to address the query.

#20

I meant more like, account’s trust score an, but basically, if you’ve got a big audience, you’ll prolly have better chances of getting great engagement on multiple posts.

#21

thank you my friend, yes you should give it a try and see how it goes there are many variables these days so tests are always on our sides.

#22
  1. No, new posts don’t kill reach providing you get enough engagement on each photo (otherwise the Premier League, ESPN, and the NBA are screwing up). You’ll have to test whether you get enough engagement on multiple posts with 180 followers - only you will know.
  2. Probably doesn’t vary across niches. Check the big meme pages or other huge accounts, plenty do this.
  3. If you need to reach a specific audience through hashtags - use the hashtags that give you the best results. The usual hashtag rules apply about not spamming them.
2 Likes
#23

Try to check if you were shadowbanned. It might be the case.

#24

Yes, those are some good points.

1 Like
#25

yes, but those are big accounts they can post multiple times and users will interact with them because they give value don’t you think?

2 Likes
#26

Yep, I agree.

I think you also have to be able to create enough valuable and engaging content, which is much easier for a multi-billion dollar sports league :sweat_smile:

#27

From what I’ve seen and experienced, posting multiple times a day increases your odds of reaching more people. The algorithm will show it to the right people who follow you and beyond. No need to think as if your account is the only account in your followers’ newsfeed.

Edit:
Here’s some food for thought about the posting frequency topic:

And relevant to your hashtag strategy:

1 Like