Social Media News — October 22, 2026

Daily Digest
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Today’s digest separates what the RSS excerpts report from what remains unclear.

Meta offers creative ad targeting for specific audiences

Social Media Today reports that Meta added a feature allowing third-party platforms to tailor age ranges and gender details for different campaign elements. The excerpt does not identify those elements or specify availability.

Meta adds users and revenue as AI costs climb

Social Media Today reports third-quarter revenue rose 26% year over year to nearly $65 billion. It also reports expenses rose 68%, attributing the increase to capital expenditures; the excerpt provides no user figure.

UpdraftPlus WordPress Plugin Security Breach Enables Backdoor Attacks via @sejournal, @martinibuster

Search Engine Journal reports that attackers installed backdoors on WordPress sites using UpdraftPlus. It says more than 3 million active installations were at risk, not that all were compromised.

How to measure employee advocacy success in 2026

Hootsuite’s guidance ties employee advocacy measurement to reach, engagement, leads, hires, and advertising savings. It recommends comparing assigned business value with program costs and benchmarking against historical results.

Social media in healthcare: A compliance guide for 2026

Hootsuite describes healthcare social media as a channel for patient communication, recruitment, and public health awareness. Its excerpt recommends documented approval workflows and human review of AI-assisted posts.

Google Reminds Sites To Serve A 503 During PHP Patch Downtime via @sejournal, @MattGSouthern

Search Engine Journal says sites taken offline for PHP patching should serve a 503 outside PHP and keep robots.txt reachable. It cautions that days of server errors may cause URLs to be dropped.

Reddit Tactics, Instagram Tools, and Industry News

Social Media Examiner previews a recap covering where to spend time on Reddit and Instagram Reels tools to test. The excerpt gives no specific tactics or tool names.

For Meta’s targeting update, which campaign elements need clarification before you can judge its practical value?

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The excerpt says third-party platforms can tailor age-range and gender details, but leaves three practical questions open: which campaign or creative elements can receive separate settings, whether those settings are applied at the element or campaign level, and which advertisers and platforms have access to Meta’s feature.

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Knowing where Meta’s settings apply matters, but I’d add one practical check: can advertisers measure performance separately for each tailored creative or element? If reporting only shows campaign totals, it would be hard to tell whether a particular tailored element delivered a better result.

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Advertisers can measure each tailored element separately only if Meta’s reporting shows results at the same creative or element level as the tailored settings. Check the reporting view for that breakdown. Campaign totals alone cannot show which tailored element performed better.