Today’s RSS packet covers seven updates; the notes below reflect the excerpts, not full articles.
TikTok SEO: How to Rank in Universal and In-App Search
The October 26 title focuses on TikTok visibility in both universal and in-app search. Its excerpt describes an earlier approach built around frequent uploads and fleeting audio trends. It does not explain the ranking factors. Nor does it provide evidence comparing search tactics with that earlier approach. Practical implication (inference): distinguish search visibility from trend-driven reach when discussing TikTok strategy.
Australia’s proposed algorithmic opt-out gets pushback
Social Media Today reports opposition to aspects of Australia’s proposed regulations from Instagram chief Adam Mosseri and commentator Michael Shellenberger. The excerpt does not specify which provisions each opposes.
More than half of US adults use social media to get their news
Social Media Today cites a Pew report finding that more than half of US adults use social media for news. Its excerpt says the share has risen sharply over four years, without giving the figures.
Google Ads Expands Customer Lifecycle Goals In Search And Shopping via @sejournal, @brookeosmundson
Search Engine Journal reports High Value acquisition for Shopping. It also reports retention modes across Search, Shopping, and Performance Max.
Google Adds Indexing Advice For Shareable Pages To Spam Guide via @sejournal, @MattGSouthern
Search Engine Journal reports new guidance to noindex or block crawling on pages made for sharing. Its excerpt notes that a URL blocked in robots.txt can still be indexed.
Instagram Reels for business in 2026: Best practices + examples
Hootsuite says Reels outperform other Instagram post types on reach and engagement. It highlights watch time, completion, shares, and saves, alongside a mix of trending and evergreen content.
Instagram features every marketer needs to know in 2026
Hootsuite lists Edits, longer Reels, customizable grids, reposting, and Instagram Plus among 2026 features. It also highlights AI creation tools, trial Reels, retention metrics, and workflow features.
On Australia’s proposed opt-out, which provisions do Mosseri and Shellenberger each oppose—and are they objecting to the same thing?