These eight updates span platform distribution, business tools, and community features.
TikTok U.S. reports generating $81B in economic value
Social Media Today reports TikTok’s $81B economic-value claim. The figure comes from a TikTok-commissioned study addressing jobs, small businesses, and consumer learning.
YouTube updates Shorts algorithm to put more focus on original content
Social Media Today reports that YouTube is prioritizing creator-made Shorts in recommendations. Its excerpt says aggregator accounts will see reduced reach.
Shopify Now Enrolls Your Store In Every New AI Shopping Channel via @sejournal, @slobodanmanic
Search Engine Journal says Shopify’s agentic storefronts setting shares products with Meta. The other shopping-channel startups in its excerpt are unnamed.
How to post on social media from Claude (with Hootsuite’s connector)
Hootsuite describes connecting Claude to plan, schedule, and publish posts. Its guide also calls for human review before publication.
How to create a Facebook Business Page in 2026
Hootsuite describes Business Pages as free public profiles for businesses. Its excerpt says creating one requires a personal Facebook account.
OpenAI Founding Member: Make LLMs Write Like An Aircraft Manual via @sejournal, @MattGSouthern
Search Engine Journal reports Karpathy’s suggestion to request aerospace-style LLM explanations. The excerpt also mentions diagrams, HTML pages, and custom explainer videos.
Announcing Ranveer Singh as Brand Ambassador for Ray-Ban and Ray-Ban Meta in India along with Exciting New Updates to our AI Glasses
Meta names Ranveer Singh its first Ray-Ban and Ray-Ban Meta brand ambassador in India. The supplied excerpt does not detail the AI-glasses updates mentioned in the title.
Find Your Community With Forum, a Dedicated App for Facebook Groups
Meta says Forum syncs Facebook Groups and is available on iOS and Android in the US. It also reports testing a new community-recognition role.
Which update could matter most to creators or businesses: the Shorts recommendation change, Shopify’s sharing setting, or something else here?