Strange hashtag reach

Why Instagram making such random hashtag reach? Some of my posts can get reach up to 2500 views via hashtags and some getting only few or zero, but at the same time posts hitting few views from explore and visible in hashtags from another accs. And it’s don’t matter same tags I’m using or different, it’s just so random all the time :confused: I never used banned tags or got posts deleted because of violating rules. Can’t understand what happens or it’s normal behavior of nowadays Instagram?

hashtags are not supposed to bring consistent results, they bring viral spikes results. it’s important to keep posting with FRESH niche tags in order to get good results. notice also sometimes you hit explore right thanks to hashtags but in the analytics page it’s shown as explore or home.

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