Hello, MPSocial community!
I need your help to decide about a structure to write articles for the agency I work for.
I am talking especially about the introduction. I am thinking of having all the intros written in a similar way that over time will look like a branded type of writing articles.
For more insights, the agency is an Estate Agency located in Costa Blanca, Spain and most of the articles will be targeted towards foreigners.
Do you think that keeping a similar introduction to all the articles is a good idea or should I consider having some diversity?