Tag pictures with the link to the site

Hi,

some clients of mine have the possibility to tag in the picture their products going directly to their shop online, and making it easier to the clients to buy the products . But many of them don’t have this new feature.
So it’s depends on the Beta version of instagram or someone must have something special to have this feature?

Thanks

https://help.instagram.com/1108695469241257

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thanks a lot…:_)