TikTok Hits 1 Billion Monthly Active Users

Tik Tok Marketing
#1

TOPLINE

TikTok announced it hit 1 billion monthly active users—years earlier than Facebook and Instagram reached that milestone—making it one of the most-used and one of the fastest-growing social media platforms a year after its fate seemed cloudy because of a ban imposed by the Trump administration.

In this photo illustration, the social media application logo, Tik Tok is displayed on the screen of an iPhone on March 05, 2019 in Paris, France.

TikTok said it reached 1 billion monthly active users. (Photo by Chesnot/Getty Images)

GETTY IMAGES

KEY FACTS

Users on the short-form video app, which launched in 2016 in China as Douyin and merged with musical.ly in August of 2018, surged 45% from July 2020, Reuters reported.

TikTok, which is owned by ByteDance, announced the news in a TikTok video featuring the company’s COO Vanessa Pappas, who thanked users for their support.

KEY BACKGROUND

TikTok took only five years to reach the 1 billion user mark, a shorter period of time than many of its competitors. Facebook, which said this year it has 2.8 billion monthly active users, crossed the billion mark in 2012. That’s eight years after it launched in 2004. Instagram, which is now owned by Facebook, currently has over 1 billion users, according to its website. It reached the 1 billion mark in 2018, eight years after launching in 2010. Youtube says it currently has over 2 billion monthly active users, having crossed the 1 billion mark in 2013, eight years after the company launched in 2005. Last year, Instagram launched Reels and Youtube launched Youtube Shorts, short-form video-sharing functions meant to directly compete with TikTok. Twitter, which launched in 2006, has never reached 1 billion monthly active users.

TANGENT

TikTok’s success hasn’t been without difficulty. The company was threatened with a ban from the Trump administration last year, citing security and data concerns, which would have pushed the app into American ownership. Oracle and Walmart were poised to take the reins. President Biden dropped the ban in June.

1 Like
#2

they almost got them banned but TT survived and now they have taken the market. 1 billion users monthly in 3-4 years that’s crazy.

1 Like
#3

Will never be my thing. Too many people doing cringy things and selling their souls.

I don’t want to see grown-ass men do stupid dance fads for fame. Seen some fitness guys I follow on IG posting very cringy stuff…

The cats, memes etc is fine. Just the cringy stuff is what will stop me.

5 Likes
#4

Tell me about it, my friends tell me to go there and promote my real estate and marketing business… like no thanks.

Also the messed up things about these new clip apps, TikTok, Reels, Youtube shorts, is that they trigger dopamine at an alarming rate compared to other platforms.

This is why they’re growing like crazy, the down fall is having a society with almost no focus or attention span… anyway, as marketers we should be creators not consumers anyway :wink:

3 Likes
#5

I hear you. I’m resigned to the fact that I have to join for
my business, but I’ll do it on my terms with a content style that isn’t degrading.

1 Like
#6

TikTok is full of kids and the ways to earn from are limited, there is no social platform better than Instagram/Facebook

#7

yeah agreed but that is changing through the years the 16 years old are now 20-21 old and able to buy their stuff so i think in 5 years the TT audience will be much more better.

#8

Yeah, but it was not the same to reach those milestones then and now. When Facebook started, social media’s impact and popularity weren’t even close as it is now.