The marketing industry is a broad one. There are all sorts of marketing branches, and affiliate marketing is one of them. This has helped a lot of businesses increase their annual revenues, and has changed the way we look at marketing. It has also brought a lot of marketing trends that a lot of people don’t know about.
Because it is now such a big branch of marketing, up to 79% of brands and marketers use this marketing system to get their products out there. The best part of affiliate marketing is that it does not require huge funds to start, which is why so many people are now using it for their businesses.
As an affiliate marketer or someone that uses the techniques to market their products and is data-driven, it’s essential for you to understand the different trends that exist. You also need to know the trends that analysts foreshadow coming up.
That said, here are the top affiliate marketing trends that you need to look out for between 2022-2020.
Virtual Shopping
Virtual shopping has come faster than even the analysts expected. In fact, the whole world has experienced a vast improvement in the technological industry, as humanity has come up with bedazzling and helpful technological innovations.
Now, technology has made us able to buy and sell things online like never before. Transactions get completed in seconds and processing and deliveries are done with little human intervention.
Of course, this development is extremely advantageous to the marketing business. With this trend, companies can now allow multiple people to try out affiliate marketing with little to no investment on their part. It can help to boost people’s knowledge about your company without spending a fortune on marketing. Many companies are now improving their marketing budgets each year because of these new and exciting trends.
In addition to virtual shopping, live shopping is also coming up sometime this year or early the next year. Live shopping would include influencers dropping discount codes for affiliate partners. This is an exciting feature for marketers, influencers, and even companies!
Influencer Marketing
Ah yes, influencer marketing. Influencer marketing is one of the best ways to market products right now. This technological age has seen the rise of multiple influencers that have a voice regarding several topics and products. In fact, multiple reports show that nowadays, people listen to influencers the most when trying to make an informed decision.
Because of this, both small and large corporations now employ the voice of these influencers to direct people on what to buy and when to buy it. More specifically, they use these influencers to get people to buy their products. The ones benefiting from this the most are micro and Nano influencers.
If you’re a marketer, you’re micro-influencers already. This is because one of the ways to be a successful marketer is to give your word regarding a specific niche of products.
Now, some social media influencers are also taking affiliate marketing programs to learn how to do what they love and make money selling things related to their passions. You can see affiliate marketing on Pinterest, Instagram, Facebook and other popular social media platforms. Analysts speculate that this type of marketing would help you sell even more than traditional advertising tools come 2023.
Voice Search
Voice search is still a work in progress. However, it is quickly becoming a force to reckon with in the marketing industry. Have you ever tried to search for a product with voice automation software on your phone? If you have, then you’ve probably used the voice search marketing technique.
Multiple statistics show that 50% of the traffic affiliate marketers get are from mobile phones, and a lot of us use voice search for virtually everything nowadays. In a few months or years from now, voice-operated searches are going to be a major affiliate marketing method for many marketers.
You may have already guessed it, but long-tail SEO is probably the best way to utilize this trend. To figure out what your leads and potential customers are searching for with their voice, make sure you conduct enough keyword research and other necessary SEO activities.
Link-building
Link-building is a more classic affiliate marketing approach, but it remains one of the trendiest methods to date. If you’ve ever tried to rank a website before, you know that it’s extremely challenging to accomplish. It takes a lot of crucial decision-making, and regular updates to content to remain in the top-ranking positions.
To help solve this problem, a lot of affiliate marketers use link-building. For those who don’t know, link-building simply means putting your own website or landing page on another page.
As a general rule of thumb, the more web pages and landing pages linked to each other, the better. Google will most likely trust your webpage more, which would earn you a higher rank on its general search results.
Although it’s a classic, co-marketing and link building remain one of the biggest trends for the year 2022. With affiliate marketing and link-building, the possibilities are endless.
Crypto Boom
Cryptocurrencies have experienced a massive boom in recent years. So many cryptocurrencies have come up, and they are here to stay. The last couple of years have been amazing for the cryptocurrency community, and there is still so much room for even more advancement.
Although cryptocurrencies like Bitcoin have been in existence for a while now, others like NFTs are also coming up, and are making the waves right now. People are investing in cryptocurrency every day, and there are multiple cryptocurrency products in the market right now. This means amazing opportunities for affiliate marketers and traders all over the world.
In addition to normal user investments, banks and entire governments are now investing in the cryptocurrency concept. So, without a doubt, cryptocurrency affiliate programs will become more popular this year and for multiple years to come.
Every product has a unique marketing method that drives sales of that product tenfold. The affiliate programs will allow many marketers to know how to sell multiple products on popular platforms like Google, YouTube, and so on.
Final Thoughts
Admittedly, Affiliate marketing is a challenging concept to master, even though it’s not hard to understand. To become an excellent earner of this marketing style, you need to understand the best platforms to use and the best ways to communicate with your audience.
Sadly, this is something a lot of marketers ignore. Instead, they rely on the aesthetic view to always pull leads and potential clients. While this may work, it is not a sustainable way of bringing new leads in regularly.
All that being said, several affiliate marketing trends gain traction every year. Some even become solid marketing methods and funnels. For you not to miss out, the above are five of the biggest affiliate marketing trends to come out in 2022-2023.
About the Author
Alex Lysak has been working on online marketing since 2011. His main areas of expertise are marketing research, social media marketing, and SEO. During 9 years of experience, he has helped many products and startups to develop marketing strategies and to implement them further. He is also the CEO of Scanteam.pro and SEOBROTHERS and together with his team of experts, they work on innovative solutions in the iGaming niche all the time.