This is a question that I’ve been struggling with as I am in the midst of scaling my black-hat venture and taking on a lot more clients. Prior to this, I have kept my identity private and tried to maintain a level of anonymity online. I’m on the verge of launching a large content marketing campaign and I’m split between whether I want to continue using an alias or build a personal brand around this obscure niche as a whole.
I’m just a bit scared of some of the potential repercussions that may come into play. If this venture soon ends, I’m not sure how future employers will view the fact that I proverbially shit on many a software’s terms and conditions agreements. I’m afraid how that may impact my future career opportunities and whether I will perceived as an employee of a lower integrity.
I’m also afraid of how easy it would be for people to find me. That goes for both, trolls and corporations. Identifying me would be extremely easy. I’m a US citizen so if I were to be presented with cease and desist letters from Facebook or any other conglomerate, I have no option but to oblige. And by plastering my real name everywhere, it wouldn’t be difficult for them to find who to send em to.
But at the same time, I can see a massive amount of potential value from tying my personal brand to this venture. Even if it won’t be sustainable and social media automation dies, I’d have made a name for myself and a solid portfolio in the process. I’d have plenty more connections and a larger selling point if I’m eventually forced to re-integrate back into the corporate world of marketing.
I’m super ripped on this matter so I was hoping to tag a few of the more prominent users on this forum who have managed to build a personal brand around their black-hat ventures.