Using one FB page (currently US based) for the whole EU?

Hello guys,

I have a client who is very strong already in the US but wants to try selling also in Europe. They insist we use the same FB page they are already using (the US one) but make posts with location targeting to target EU. As far as I know there is no such thing as EU post targeting (you can add each country manually but that is not something I want to do each time I am posting).

Do you have any advice on how to make this strategy more effective? Or do you maybe propose any other better solution? No problem with ad targeting but what I am really worried about are the posts (majority of the content will be in English)

thanks in advance!

if im not mistaken you can target country plus add “englisg speakers” ive seen someone doing that

We actually decided to create a global page. But thank you anyway!