Using Quizzes to Capture Leads/Data?

Thinking about creating an interactive personality quiz to capture data of my followers as well as contact information. Does anyone have experience doing that?

If so, what platform did you use to create the quiz? I’m using quiz-maker but I’m not sure I want to dole out $40 a month for it. Is there a way to make one in Wordpress or some other site-building platform? I’d also like to be able to track the analytics of how many visitors went to the link and where along the quiz they dropped out which quiz-maker doesn’t seem to provide.

Is it possible to get those kind of information via quizzes?