Video Views vs. Picture Likes

Is anyone here experiencing a lot of likes on their pictures, but not that many views when they post on videos? This seems like the case for some of my clients.

Or the other way around, a lot more views when posting videos, but not much likes when posting pictures.

Obviously I am talking about IG accs that post both contents, not the ones that post exclusively videos or photos.

there will be always a difference between the two but not a big number

are you using any kind of software that helps with the views or likes?