What Affiliate Metrics matter to you when selecting a program?
In Clickbank for example, do you guys ever go by the Gravity metric? Is this a BS metric or actually stand for something?
“The gravity performance statistic is an approximate, relative measure of how many affiliates have successfully promoted products from an account, with a higher number meaning more conversions”
I found one program with Gravity score of 202… which is impossible to have a conversion above 100% unless they are referring to most customers make a second purchase?