What Affiliate Metrics matter to you when selecting a program

Tools of the trade Affiliate & CPA
#1

What Affiliate Metrics matter to you when selecting a program?

In Clickbank for example, do you guys ever go by the Gravity metric? Is this a BS metric or actually stand for something?

“The gravity performance statistic is an approximate, relative measure of how many affiliates have successfully promoted products from an account, with a higher number meaning more conversions”

I found one program with Gravity score of 202… which is impossible to have a conversion above 100% unless they are referring to most customers make a second purchase?

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#2

I sometimes watch for the gravity. It’s useful to know what is the best selling product in the category. Gravity shows how much affiliate users sold it in the last 30 days, so it’s not a conversion rate, instead it shows how many people sold it at least once in the last month.
So I think it’s useful, even if it’s not 100% accurate.

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