Hi everyone
I could use some price advice on an old Instagram asset I own. I dont want to be scammed. Details below.
• Page handle is @yougrindofficial
• Niche is fitness clothing and lifestyle
• Sits at about 250 000 followers
• Growth method was simple. I sent 50 million cold emails and told people to DM me on @yougrindofficial if you want the gear. That call-to-action pulled in thousands of new followers every week
• Over time those emails pushed the brand’s store past 1 million USD in revenue
• The inbox now has well over one million DMs from buyers and leads. Perfect for retargeting or warming up a new product line
• Thousands Customer reviews on the main feed and thousands of reviews are on the page highlights
• Old posts are archived so the grid looks clean. I can un-archive if a buyer wants the full history
• Zero fake followers. Zero strikes. All growth came from the email funnel and content
• The IG page and DM pool are for sale. The separate email list is not included
• Page has been inactive for a few years since I closed the clothing line
I want to sell it as its useless being inactive when someone could take advantage of this. Im in a different field. Im building an app, so dont do ecom anymore. Before listing I need to know:
- A fair price range for a fitness page of this size and backstory
- How much extra value (if any) the massive DM pool adds
- Safest marketplace or escrow service for a deal like this
Extra option
I can also include the full Shopify store with customer data, order history and product files. Someone could relaunch the brand overnight with the account plus the store.
The IG page and DM pool alone are for sale, but I am open to a package deal with the Shopify back-end if it makes sense.
If you have bought or sold a similar account lately please share your experience. Thanks for your help. So need to make sure i get the right buyer. Thanks.
