Hey guys my first ever client is asking how much they should spend on average for their ad spend on Facebook, IG, and Linkedin. I have never done LinkedIn before. I’m curious how much I should recommend they spend. They have a close to nonexistent online presence, and they want to gain referral customers from professionals such as pediatricians and special ed teachers. I’m creating blog content for them as well as some graphics for their IG account. Please help.
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Have they ran ads before?
Very simply they should spend as much as their budget allows - Outline their actual goals with the ad Campaign and see how it performs after some time - Suggest upping their budget or changing their focus if it’s not working.
The way the post is worded it sounds like they don’t quite know what they want “gain referral customers from professionals” - You don’t just get referrals from professionals without spending time and money growing your brand - It sounds like they should set up a funnel for whatever service they’re running and test until they find a working combo for their adspent and ROI.
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Linkedin is a bloodbath for paid advertising, the CPC is extremely high. Unless you’re selling super high ticket services it won’t work. Linkedin is still very good for automation tho, you can get some decent leads out of it for fairly cheap.
Regarding the Ad Spend I wouldn’t touch anything with less than $1k spend as there’s simply no enough room to test things out with smaller budgets.
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Have they ran ads before?
Not really. I kind of dove headfirst into this. 
Do you recommend any resources for learning basics od LinkedIn automation?
You need:
- A decently formatted profile
- A tool to automate, 2-3 good ones one the market right now
- A solid messaging sequence
Not rocket science if you know a thing or two about marketing and cold outreach. If you are totally new to it get yourself a paid course and save yourself time.
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Which course(s) do you suggest?