Just about the topic.
What is the different between exposure, reach, impression, profile view on instagram?
Thank you…
reach -your followers count divided by likes+comments on your photo
exposure - IG looks at your previous reach and determines to what % of your followers your new content is going to be shown
impression - like/comment on your media
profile view - profile view :?
Answers might be inaccurate or completely wrong.
3 Likes
If you talk about instagram insights (the offical ones you can look at by having a business profile):
Impressions: the total number of times that your post has been seen (or in the weekly insight is the total number of times all of your posts have been seen in a week)
Reach: the number of unique accounts that saw your post (or in the weekly insight is the number of unique accounts that have seen any of your posts in a week)
Profile views: the number of times your profile was viewed
Exposure is not a parameter monitored by insights.
Engagement: The number of unique accounts that liked, saved or commented on your post.
8 Likes
Is Unique means that new viewer who haven’t seen my profile?
Unique as in “individual”. If I saw your post 5 times, it counts as 5 impressions but only 1 Reach. It doesn’t depend on whether I follow you or not.
I have a question on that. Can this info only be seen through Instagram Business account?
Thanks!