New findings in internet marketing suggest that the longer a person looks at an ad, the more likely that they will be able to remember and click on it in future. Unfortunately, it is difficult for humans to spend more than 3 seconds looking at an ad. When they go online, they are bombarded with volumes of messages at the same time. So my question is; what do you think should be done to increase attention and enable site visitors to view an ad for slightly longer?
Make it arouse their curiosity (and speak to them as if the ad was reading their mind)
Easier said than done.
Have a look at copywriting principles and you will find your answers – mostly.
As far as actual tactics go, it becomes your job to figure it out the creative and visuals. Depending on the market, niche and service/products you’re offering.
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yeah. Thank you. i think i will Find more about them.
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