A YouTube homepage is not a leaderboard. Ranking videos by views can put the channel’s biggest hits in front of a new visitor while leaving them to figure out what the channel actually helps them do. The better question is: after someone watches the first useful video, what task can they complete next? That makes the homepage a path through the channel’s promise, not a display case for past clicks. A high-view video still earns a featured spot if it serves that path. Its view count alone does not make the decision.
For a marketing channel, a foundational tutorial on measuring campaign results might be the right starting point. Beside it, I would consider a less-viewed walkthrough on finding tracking gaps before a report goes to stakeholders. The second video has a narrower audience, but it offers a concrete next step to someone who has just learned the measurement basics. That is more useful than featuring an unrelated viral Short because it happens to have the largest number attached to it. The tradeoff is worth checking over time: if visitors rarely continue from the foundation to the follow-up, the pairing may be unclear, or the next task may not be the one they need. How do you choose featured videos for new visitors, and what tells you the lineup needs changing?