Hello! I have a healthy account (22% ER at the moment) that every 3-4 posts “goes viral” and gets a lot of organic reach (75 to 95% non-followers seeing my content).
That is great, but when I check the analytics I notice the vast majority of traffic comes from hashtags, and not from explore – why is that? Am I doing something wrong?
Thank you all for your responses.
try using others hashtags that if you get a certain amounts of likes you can go to the explorer page. What Iam trying to say is that you need to think on how to use a smaller hashtags.
My hashtag reach is great though!
This is to do with the vitality of your content. What I find is that photos blow up on hashtags but don’t hit explore as much, and videos blow up on explore but not as much on hashtags.
Seems like your post wasn’t really successful in the explore page and Instagram pushed it more down