I wanted to share a strategy that has helped me generate multiple 7 figures for my fitness brand through influencer marketing. This strategy involves using a funnel to contact Instagram influencers and offer them a free product in exchange for promoting my brand to their audience.
First, I scraped Instagram to identify fitness influencers who had a large following and whose audience aligned with my target audience. I then sent a general email to each influencer, inviting them to take part in my ambassador program and offering them a free product where they only had to pay for shipping.
Once an influencer accepted the offer, I sent them a customized package containing my product, along with instructions on how to promote it to their audience. I also provided them with an affiliate link to track any sales generated through their promotion.
While I did not see immediate sales from every influencer, I was able to build long-term relationships with many of them. Over time, as their audience became more familiar with my brand and products, I saw a significant increase in sales and brand awareness.
Overall, I believe that this influencer marketing funnel can be a powerful tool for generating sales and building long-term relationships with influencers. Have you tried this strategy? Let’s discuss in the comments below.
Thank you for reading!