I always knew that Instagram was having the best engagement possible in comparaison to other platform , but i was really surprised when i saw that Facebook have better overall better engagement than Twitter i thought Facebook have the most awful organic reach , and that they are just a pay to play platform .
What do you think about the study is it legit and is it still worth to grow a page on Facebook for the unique goal of enagagement not sales
(as i know they are the best in terms of making money because of the ad platform )
Here is the link of study : https://wadds.co.uk/blog/2019/4/30/report-rival-iqs-social-media-industry-benchmarks-2019-edition