We see a dramatic decrease in organic reach for our Instagram posts in the last 3-4 days.
Have you noticed something of the kind?
What have you been using to post content?
Are you performing lots of actions on your account?
Are you using any proxies or what type of connection are you using?
Are your posts still getting good engagement or not really?
Maybe IG wants you to post reels 
Static feed post reach is constantly decreasing over the years since reels are way more popular. Iâve heard that 90% of the impressions on IG in 2021 are based on reels and only 10% static posts.
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This is possible for sure. But weâve got a very rapid downtrend. I donât think Instagram is going to become TikTok #2, which would be true in case they really gave 90% of views to reels.
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What have you been using to post content?
Different tools in different accounts. Some of them use only native app, others use Creative studio or other apps -
Are you performing lots of actions on your account?
No. -
Are you using any proxies or what type of connection are you using?
Some of them use 4g proxies, some of them donât use any -
Are your posts still getting good engagement or not really?
We get approximately 2-3 times less engagement. Like getting 100 likes instead of 200 or 300.
Not zero, but much less.
My posts have not hit explore (no explore line shown in insights) since last Monday. Prior to that, everything was hitting explore very well.
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What were you doing to hit Explore before? Power likes, Collaboration?
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What about hashtags? Do you use them? Have you noticed any change?
I use them. I never get great reach from them regardless but I havenât changed my strategy. I am showing up in hashtags though so it doesnât appear to be a shadowban. Iâve spoken to other people who are experiencing the same thing with explore.
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We are seeing a big loss in hashtags reach. Like we used to have 25-50K reach, and now weâre getting 1-10K⌠Or even less than 1K. Which is strange, as the posts are showing up when you perform a hashtag search.
It started a week ago or so. And I wonder how does it all work. If a post come up in hashtag search, and thereâs a number of people that follow these hashtags, how is it even possible the reach decreases that much?.. Looking for an answer⌠Have not yet found it
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It would be nice if there was an answer but the truth is itâs probably just a glitch and/or unintended consequence of something else. Thereâs good waves and bad waves. Nothing you can do but ride it out and wait for it to improve.
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Adam Mosseri had a live session, where he explained the update in Instagram algorithms. He told that bloggers should better communicate with their subscribers instead of concentrating on reaching people from explore or hashtags, that have never heard of them before.
Therefore, âItâs a feature, not a bugâ.
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it means tag and spam no hashtags is over?
I was getting 5k-100k like this on explore page, in the last week all my recent posts getting less then 200 on explore(non followers) even posts with 5k home +200 shares +320 saves(1200 likes) and only 98 on exploreâŚeverything was organic and manually 
very confused could you please explain how its a future by your point of view Ty for your wisdom
Itâs yes and no at the same time, IMHO
YES, Instagram wants to get more money from bloggers to reach their audience. Weâve all seen Meta stock price drop yesterday. They surely need more money for their âmetaverseâ that already cost $10bn, and thereâs no end to it yet. Mosseri says: you need to pay to reach people that are not following you.
NO, just because things donât work like this. I need a social network to get viral reach. Thereâs no other purpose of it. In case Instagram keeps doing like it does recently, there will be no Instagram users pretty soon. As a user I do not want to see only paid ads in my feed. If I post something that matters for me, I want Instagram to find people that also relate to the issue, and show them my post. If this doesnât happen, I donât need the social network.
I strongly believe that Instagram made a wrong decision, and theyâll have to rethink it pretty soon. Or go out of business. Whatever they prefer.
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My hashtag reach is now 5% or less of what it used to beâŚ
I really think if they want to limit the hashtag expousure a lot of people will stop using instagramâŚ
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They actually updated the feed, and itâs posted here:
https://help.instagram.com/1986234648360433
How Instagram Feed Works
What posts do I see in my Instagram feed
Posts from accounts you follow on Instagram will appear in your feed.
Thatâs it. You. Just. Donât. See. Any. Other. Posts.
Well, in fact the recommended posts show up in the feed, but after youâve read everything that was posted by the accounts you follow. This is why your organic reach became a fraction of that it was just a couple of weeks ago.
BUT Iâm pretty sure that in case they leave it this way, they wonât have any Instagram users at all.
What we need a social network for is organic reach. In case I donât have it (or at least a chance to get it), I wonât even try to use such a social network.
Thanks! To be honest since this change Iâve been posting less, it is really boring to post and only reach the same people, it is impossible to grown this wayâŚ
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AndâŚthats only question of time for your current followers stop liking your posts and later on unfollow youâŚthis is literally boring. accounts growth will start going backwardsâŚslowly but surely
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I donât want to spend my time and energy to just keep my account in the same level, if it isnât growing I will probably stop using instagram, it simply doesnât make sense for me
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It wonât stay at the same level. It will shrink, as users will start leaving Instagram.
The only way to grow an account I see for now, it to make viral content in TikTok and motivate those people subscribe to Instagram.
But itâs a tricky way, and is really hard to be implemented.
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