Engagement significantly down?

Instagram Marketing
#1

Anyone experiencing a huge drop off of engagement versus 1-2 months+ ago?

Getting 30-50% less engagement than previously :frowning:

1 Like
#2

Iā€™m experiencing the sameā€¦but my engagement is droping since 1 week ago. Donā€™t know what could be

2 Likes
#3

Mine has only gone up, at least in terms of likes. Commenting seems to be less, but probably due to hashtags becoming less and less important.

#4

Yes, since around 6 days ago for me. Just switched up my caption styling and hashtags today, hopefully it will make a difference.

1 Like
#5

Mine have been dropping as well, recently been having them like own followers posts and that has been helping bring it back up quite a bit

#6

I noticed a massive dip on my main accounts so I simply stopped using hashtags and stopped following. Engagement is now back to normal.

I had been planning on turning off following anyway so maybe not something youā€™d want to test but Iā€™ve heard about hashtag stuffing being penalized by IG.

#7

Yeah, Shadowbans out the wazzoo. Iā€™ve just decreased my followings from 700+ a day to 300. Hopefully my account is deemed less spammy by IG now.

1 Like
#8

When you used hashtags versus non/few hashtags ā€¦ what % engagement improvement did you notice?

#9

Mine drops and goes back up, I donā€™t mind now tbh, Iā€™m getting 20 % engagement on some accounts where I only had 3 % a month ago, I donā€™t even try to understand it anymore just roll with it.

1 Like
#10

Same, Iā€™m at about 18% engagement, up from probably 5%. When I had 5% I was gaining a ton of followers, but now I get less followers and a good amount of likes. A healthy middle ground would be preferred but what can ya do?

#11

Was there a change in algorithm recently? Where does this ā€œdue to hashtags becoming less and less importantā€ come from? Any official communication from instagram?

#12

Are we getting penalized by Instagram for using hashtags now? Something new?

#13

I found out a few things:

  1. Stop using engagement groups, they donā€™t work
  2. Stop using powerlikes from the same accounts daily
  3. Post good content with a good engagement description

10% of your followers will be shown your latest posts. If they donā€™t receive enough natural likes or engagement within 60 mins it will not unlock your remaining 90%

1 Like
#14

Hashtags result in shadow banning.

#15

Can you elaborate a bit? Iā€™m still using anywhere between 20-25 hashtags in each of my posts and I do not seem to be shadow banned (i.e. my posts are visible on other accounts). Can you no longer use hashtags in posts?

#16

Sorry, itā€™s totally untrue.

  1. Post between 5 - 20 hashtags per post (different number per post)
  2. Donā€™t repeat the hashtags and randomize them everytime
  3. Make sure youā€™re choosing the right hashtags. If you have 2000 followers and your posting hashtags of 2 million posts, donā€™t expect a thing.
3 Likes
#17

Chances are he over used the same hashtags over and over. You have to change them up and take time researching them.

1 Like
#18

Thanks Vinnie, yeah indeed, that explains. Appreciate the clarification!

#19

Hashtags cause 99.9 percent of shadow bans. Hate to say it. What you said earlier is untrue too. Instagram probably doing a update

2 Likes
#20

Not true.

  1. They do work as long in same niche.
  2. If they follow ā€¦that statement is false. It means you canā€™t like one you follow.
  3. I agree
2 Likes