Experience working with Waze Ads?

I just came across how Waze is opening up for ads and seems to me like another great opportunity to sell other services to my brick and mortar B2C clients.

Does anyone have experience in using ads on Waze?

What’s the results been like?

I worked with a big player in the short term lending world trying to get them on waze and it was a nightmare to geo fence individual locations but that was a year and a half ago I’d hope they would have improved their interface. So many people use it as an alternative to google maps/apple maps so there is good potential there

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