I hope you are well, I would like to open a debate and give some value.
I have accounts that systematically reach the exploration page through the engagement groups. I have been trying to put hashtags on my posts(3 accounts) for a week now.
The views have remained at the same level, however what I can notice is that the reach of the publications on the explore page is greatly reduced when I put hashtag, about -20/-30%.
Nevertheless I noticed that people subscribe more via videos with hashtags, I think people are more targeted. So Iâm pretty happy with the use of hashtags in the end.
I would like to know if you too are experiencing this drop in reach on the explore page, and what are your experiences with these famous hashtags?
Not really I just go to Display Purpose and I copy paste but I am pretty happy with hashtags. The problem is, when I put hashtag on a video, I have less views from the explore page
That is not because of the use of hashtags. That is more because of the use of hashtags with the wrong reach. You have very low chances to get the posts of a 10k account on the explore page with hashtags with over 10 million posts. You have to make hashtag research, either manually or scrape a bunch of hashtags and then use the ones which will support your posts.
Example:
1-5k Account:
80% Hashtags with 10-50 k Posts
20% Hashtags with 50-250 k Posts
5-25k Account:
80% Hashtags with 50-250 k Posts
20% Hashtags with 250-500 k Posts
25-50k Account:
80% Hashtags with 250-500 k Posts
20% Hashtags with 500-750 k Posts
With the 80% hashtags you will get your posts in the top posts of the hashtags often when the hashtags are specific to your niche/post (and other parameters as content, cta-caption, etc. are on point). When they will do well, you will also have the chance to rank on the 20% hashtags with the engagement you got from the 80% hashtags. That wont happen everytime and not on every hashtag but when you do everything right often enough. And this is just bonus.
While I completely agree with most of this, Iâve also had a similar experience as OP.
An account I was running a while ago would get all itâs reach from explore. It wasnât going viral but thatâs where it got the extra reach when a post was performing decently. After I started using hashtags the explore page reach completely 100% stopped, now all the extra reach was coming from hashtags.
When you are âplayingâ to reach the explore you should not use # , that 's because:
No hashtags: The algho itâs free to optimize based on, who interacted with your account, who follows the accs who gave you likes, who have relationship with all the previous, who interact with the subjects in the pic (machine learning)
With Hashtags: The algho will optimize based on who use/follow/scroll that # mixing it with all the hashtags u used + with all the above
If u use wrong # youâll stop the viral effect.
However you are always increasing the variables and requiring more computing powerâŚ
So to keep it simple.
Viral Accs: Donât use # leave the algho free (heâs always better than us to optimize).
Normal Accs: Use relevant hashtags as they will increase your exposure.
-edit- for Viral accs I mean accs that use powerlikes, story sharing etc etc
Thanks for the breakdown, itâs very important to be seen or have a presence in smaller hashtags if you are owning a smaller account than to have a small account and have zero presence in large hashtags.
This is nothing new itâs been going on since early 2018. Some people when using hashtags donât even get on the explore page but get crazy hashtag reach
Excellent explanation here! First time ever seeing the insightful breakdown of the reason behind this phenomenon
One thing though: by viral acc, do you mean accs which post viral videos for example, or just accs using powerlikes? As we all know, powerlikes donât really work unless you have viral content?
And another thing: do you think a small âviral accountâ which is pretty new (<5k followers) would benefit from no hashtags strategy also? I know many bigger accounts (>100k followers) donât use hashtags at all and are growing like crazy, but does the same strategy also apply to the small ones?
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