Google My Business - Lead Gen

Hey Everyone,

I’ve been getting those “guru” advertisements for GMB, as a lead-gen business model.

Could someone explain the basics of what it is to me?

I think the general gist(is that correct spelling?), is you create a basic DBA, and a landing page with a lead form, have them fill it out, and sell the leads to another company, in return use this as an icebreaker to introduce more services to the company you sell the leads to.