[Guide] Why reposting content is not easy and how to do it right

Hello guys! A couple of you asked me about my instagram routine for reposting content, which is awesome! I will get to the point in no time, but let me introduce a concept first.

Why do we need to get technical?

Every digital image comes with a lot of hidden information called metadata. Stuff like camera parameters, phone model, gps coordinates and so on are stored into a file called EXIF, which can of course be edited.

Another parameter we need to introduce MD5: simply said, it’s an unique code that univocally identifies your file. Identical files have identical MD5 codes. You can picture it like a short alphanumeric “summary” of your file.

Why is this important though?

First, because when you post original content on instagram, the platform erases all of it (we will get back there in a second). Second, because the platform uses EXIF contents to gather information about your picture.

Let’s say you’re a professional photographer, and you just took a picture of your hot girlfriend with a Canon MARK IV. You do some Lightroom work, you post it on your profile. Instagram recognizes it as a very high quality picture, therefore we can assume it’s gonna be prioritized from the algorithm (because we know for sure that Instagram values quality – they don’t even allow promotions on low-hd content!).

On the other hand, if you’re a shady social media manager and you want to use that non-original, uber-reposted, yet viral picture of Santorini to skyrocket your travel niche account, you might wanna use every tool in your possession to trick the system into thinking YOU took that shot.

What should I do to improve my chances of tricking the algorithm?

Well, you have to make them believe the content is original. That your camera is bomb. That the gps coordinates match the location. Simple as that.

How do I do this?

I can tell you how I do this, but I’m sure there are WAY better routines out there.

  1. Download the picture you want to repost from the best source available (dig to find the original one – reddit, google images, instagram itself: do your homework and don’t be lazy).
  2. Open it in Lightroom or Photoshop, and do some slight adjustments (I usually just do Image > Auto Tone and Image > Auto Color).
  3. Save as a copy, creating a brand new file.
  4. Obtain a high-quality picture (I used a simple picture from my iPhone 11 Pro), and open it on an EXIF editor app (I use Photo Exif Editor from the Mac App Store, which is like €1.09, but you can use whatever you want).
  5. Copy all the relevant data and save it somewhere.
  6. Open on the EXIF editor the picture you edited in Photoshop/Lightroom and fill all of the fields with the good camera information you just obtained.
  7. Make sure to import the correct GPS coordinates you want to use – Google Maps is free, and allows you to see GPS coordinates very easily
  8. Save the picture and send it via email/airdrop (DON’T whatsapp it) to your phone or upload it straight to JV
  9. The resulting picture will, of course, have different MD5 from the originally downloaded one!

Are you some kind of paranoid?

Well, yes. I know this is probably a min-maxing thing that doesn’t really help a lot, but doing this diligently resulted in me getting crazy engagement on my reposted content. Better safe than sorry!

If you enjoyed the guide make sure to drop a like – I really appreciate it!

I’ll be in the comments for any other question.


that for your share! how many time do you repost per day? it can become a long process

Also, with my repost app, if I modify a bit the photo with some IG filter (light, contrast etc.) before to post, it save me in the “new” photo modified. I checked this last one and there is no EXIF data on it.
So, once the EXIF of the original photo is ready, we should post it directly without modification or filter on the IG app right? Because I’m not sure if IG will compress or delete some EXIF data…

1 Like

fire post brother thanks.

1 Like

Just in time. I was thinking about posts’metadata and this is just the perfect method. Bookmarked and saved on my notes.

Thank you!

1 Like

Ive been reposting for over 12 months on 100k+ accounts without changing any metadata just using jarvee image alteration. I dont think it makes a huge difference tbh.


I don’t use JV so I don’t have access to their image alteration (I didn’t even know it was a thing). Thank you anyways!

1 Like

Instagram deletes all of your EXIF data by default. You should consider using other programs!

Awesome! Let’s keep stealing pictures from people like me who actually get out and do the dirty work. :sunglasses:

1 Like

I always credit my sources. If you want to get paid for your work I would suggest actually selling your pictures.

1 Like

Tell that to the lawyers when lawsuits start rolling in for copyright infringement / theft?

Only half joking, I personally don’t care about reposts but some people are truly butthurt about reuse of social media content on social media, probably more because my work is trash and its not worth the memory cards or hard drives its stored on


I don’t know, is sharing illegal if I credit sources? :confused:

Awesome post for those who want to go the extra mile! I personally don’t want to spend that much time doing things but maybe it does affect things :slight_smile:

Copyright hasn’t caught up with Social Media yet, usually it’s based off friendlgy gesture to give credit but there hasn’t exactly been a law to really figure out how to monitor shared content

The only thing you need to be worried about is if you can be reported by the owner if they see their content on your Instagram

I’ve heard this theory quite a bit. I’m not sure if it’s an urban myth or not (similar to hashtags in comments or post, deleting a post vs archiving).

What type of description are you putting in the metadata? Just describing the image?

I do. Been doing that for year. Guess what? When you credit my pictures (or any other photographer’s) I don’t get money.

I really hope that start happening very soon.

1 Like

Instagram doesn’t let you share, didn’t know that? Facebook does, Twitter does, Instagram does not.
When you download a picture that’s stealing.

1 Like

I agree, it is built on a myth. But I have no time issues doing this since I’m only managing one account at the moment!

Wh not just use a tool like Vurku that basically does all of this for you?


It should be in their terms of service.If you use their social media platform you agree to have your content shared across the platform,thats why every social media network has a share feature.
If you post it on your own personal site and someones takes it from there thats stealing.
Also so many people got famous because of other accounts and people reposted their content.

1 Like