Thank you @SkinnyGirl ! I’m still trying to figure out how everything came together haha, but I keep coming back to the team and people at the company who helped refine everything and add value in ways in which I could never #teamworkmakesthedreamwork !
That being said, most of our clients are small businesses, under 20 employees, who all have a small budget haha. I also started doing the exact same thing you are doing right now, going after the local businesses in my town…I leveraged every relationship I had and my parents had and my friends had. The first 10 I did for free, then bought 2 canon T3i cameras and learned to make testimonial videos because I wanted to build trust Best thing I ever did. Case studies a proof is a lot easier to show prospects instead of trying to sell them on the idea it will work… you’re basically saying “look, you own a restaurant and dont think social media or IG will help? Here is a restaurant owner Ive worked with for 3 months that saw noticeable results from IG etc. Take it for what it’s worth, but believe me when I saw other restaurants who take advantage of IG are benefiting, if you dont think its worth it than it probably isn’t for you.” Those 10-20 clients I did for free all referred atleast 1 other business who paid, and I made them all do a testimonial video with me…still dont charge them to this day. But they are who grew the business and enabled growth outside of the city I lived in.
If you already have a lot of paying customers, I recommend you offer them discounts in exchange for allowing you to film some testimonials, and also creating a referral incentive for them, we do 1 free month of services for each person they refer.
Hope this helps, happy to give you some more ideas. I also spent a lot more time making sure the content was well dont and guiding early clients with strategy so they were an example I was proud to show to prospects.