Instagram Creator Accounts are Rolling Out

I activated it a couple of days ago. 50K account

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Canada/US/etc. ?

Living in China right now

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No problem! I was unsure if I should’ve started the thread here.

Thank you for doing it. Would love to hear the thoughts from members here

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here in Chile its on

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I didn’t have it when it was first released but got it a week or so after, I’m in Australia!

It’s also available in Germany. Switched one of my accounts to a creator one. Let’s see what the performance will be like.

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This is the result after switching to creator account! Now, I can never share this insights to brands if I wanna work with them

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You mean much less likes and impressions?

Exactly. The engagement rate is going down rapidly and last I checked, my posts are not shadowbanned.

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Just switched but haven’t posted. I’ll try today. How many followers? Will you switch back to Business?

What Creator Accounts Provide:

  1. Growth insights such as data around follows and unfollows
    This expansion of insights covers stories, IG TV, and posts. IG says that this makes “it easier for influencers to spot any spikes or troughs in their following”, but to be honest, I don’t think is addition is that useful.
  2. Direct messaging tools that allow users to filter notes from relevant people, e.g., they can filter notes from brand partners and friends. Creators will be able to rank their pending requests by relevance or time to make sure they don’t miss important requests.
    This adds to the efficiency of business that work through IG, but again, this “problem” is easily solved through third party software.
  3. Flexible labels that allow users to designate their preferred method of contact

Overall, this addition in my opinion is nothing more than a way to supply more advertising revenue to the Facebook group of companies.

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I tried posting with the creator account and I immediately switched back to the business account. It killed both my reach and engagement. Don’t know what’s wrong with Instagram these days. You would think that to encourage more people to use this type of account you’d reward them by giving a small boost in reach. Nope they do the other way around (I’m not alone in this, other accounts had the same issue).

I wouldn’t have any complain if things worked as it was when I switched to creator account. As it is easier to sort out the DMs and see a bit more in the insights.

But, the reach had gone down all time low. If instagram thinks the creators should spend more money to promote their posts, I guess they failed!

doesn’t seem like there is any real benefit that 3rd party apps dont already provide

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Same for me. Instead of encouraging us, creators, to use more features, the cut the reach and engagement. WTF.

Agree. Though I suspect that in the future there will be more features. But right now you are right.

Got it since two weeks on my 200k personal account and it’s not really exciting.
Only interesting thing is to see the exact amount of unfollows per day.

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Main benefit I can see is the option to hide business info, It allows creator accounts to be seen as personal profiles. This feature might be useful for influencers which do not want the account to be seen as a business account.

Another addition which I think will be further developed in the future is the integration with FB’s desktop creator manager.

Besides that, Many people online report an impact in their engagement after making the transition, I don’t think the is a deliberate act from Instagram but an algorithm ‘glitch’ which will be fixed after a while.

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Anyone who was able to test it out properly? For me nothing has really changed after switching to Creator.