There are Instagram Regular Profiles, Business Profiles, and now Instagram is introducing Creator Profiles.
Creator Accounts appear to be only available for those over 10,000 Followers, although some users have reported higher Follower profiles not having the ability to make the change. I can confirm that Creator Accounts are here on one of my profiles:
(This was on a 14k Adult page)
More control over Profile buttons
A different message box
More growth and insight tools
Go to “Edit Profile” -> Underneath the bio “Get More Tools” -> Select “Creator” or “Business” Account
Growth insights such as data around follows and unfollows
This expansion of insights covers stories, IG TV, and posts. IG says that this makes “it easier for influencers to spot any spikes or troughs in their following”, but to be honest, I don’t think is addition is that useful.
Direct messaging tools that allow users to filter notes from relevant people, e.g., they can filter notes from brand partners and friends. Creators will be able to rank their pending requests by relevance or time to make sure they don’t miss important requests.
This adds to the efficiency of business that work through IG, but again, this “problem” is easily solved through third party software.
Flexible labels that allow users to designate their preferred method of contact
Overall, this addition in my opinion is nothing more than a way to supply more advertising revenue to the Facebook group of companies.
I tried posting with the creator account and I immediately switched back to the business account. It killed both my reach and engagement. Don’t know what’s wrong with Instagram these days. You would think that to encourage more people to use this type of account you’d reward them by giving a small boost in reach. Nope they do the other way around (I’m not alone in this, other accounts had the same issue).