The newest updated wasn’t hyped or announced, but it could turn out to be very convenient for some people. If you’re tired of scrolling through the followers list to check out who followed you back - you will love it. Instagram has now made it possible to see if the follow is mutual in an instant. This information will be highlighted at the top of a user’s profile and easily view-able. The update was first released to Android, so it is only logical that iOS users get it sometime soon.
But, this is more than just a simple update. Along with the above mentioned change, a new “Follows You” button will appear under a user’s bio and username, but you will also be able to see mutual followers and your followers which follow the user who’s profile you’re exploring will also be displayed.
Instagram was never secretive about who’s following who, but this makes it a lot easier for the end user - you won’t have to scroll through thousands of people, pay close attention to notifications and whatnot. This makes it easy to see if another person already followed you or not. Businesses and social media influencers alike could really profit from this innovation … or not, depends on how they market on Instagram. It is a great time saver.
In the meantime, the follow/unfollow tactic might slowly die off. The reason why it worked is because Ig didn’t announce people someone unfollowed them, but now this will be easier to see so the reciprocity principle will be broken and you might end up loosing most of the followers you got through follow - unfollow tactics.
The cherry on top is the wider grid, which is not an official update (as only some users have reported on it), but it is being beta tested. The wider grid makes more sense, since smartphone screens are getting bigger and bigger as each year goes by. Bug fixes and performance improvements are a given with any update, so the newest one will definitely take care of some annoying Instagram glitches Instagrammers used to complain about. However, some might find the wider grid update a bit worrying, especially users who’s post create a pattern on their carefully-crafted profile.
Interestingly, this update came after Instagram decided to update the autoplay sound option on videos. No one likes accidentally playing the wrong video in a wrong (or otherwise quiet) environment, so the sound is only on when the user clicks on the speaker icon. In conclusion, Instagram’s recent updates are meant to improve the user experience, which is why they should be welcomed and applauded.
What do you guys think? Are the opportunities to market and grow big accounts on IG closing or is it just now getting interesting?