[Journey] Making an Instagram page go viral - LIVE case study

Guys do not overcomplicate things you can use Firebase’s Dynamic Links, free and reliable, even the tracking is very good. Other services out there are free for the first 1000 clicks, not much, then you will have to pay minimum 0.01 per click, non-sense.

Try Firebase yourself, you are up an running in less than 2 mintues.

Let me know if you need a help with it.

Does firebase turn a link into a deep link?

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It’s Google’s own deeplink solution, but you have to set everything up yourself and use your own domain.

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You are not correct, you don’t need a domain and the setup is a few clicks only. Actually is not even a setup, just complete a few fields.

Yes @Young, you can use the Dynamic Links and works perfect for iOS and Android.

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Here you have it:

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Ok so here are the ad results so far:

£1.10 spent
372 link clicks

The cost per profile visit is currently £0.0029.

Yes, about a third of a penny per profile visit. I’ve never seen it this low so only time will tell, but the creative must be rocking it! Relevance score is high.

The follower gain so far is 66, so according to this I’m currently spending £0.017/follower. This currently converts to about 2.1 cents a follower!

I’ll keep you all posted, but we’re off to a strong start!!

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Sorry typo there aha! 2.1 cents a follower not 21 cents a follower :slight_smile:

wow, so $1 a day for a week will convert to around 462 followers. Not taking into account what you gain organically. Might have to look into ads lol

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Definitely worth it! Be careful of what demographics you’re targeting though. As @paradox rightly pointed out, a large chunk of my 370+ clicks are probably from tier 3 countries, but due to the nature of it being worldwide there will be tier 1 countries too here and there.

Also I forgot to mention, I’m targeting the language as ‘English (all)’ which means it’ll only show the ad to people who speak English.

Hey brotha, so I have been running IG story ads for quite some time for growing a Art/Creative niche account. The lowest I have ever gotten followers is about $0.05 a follower. Sometimes we will get it down to $0.025 but now days we are losing like 45 followers a day.

So with all that being said, I am trying to figure out how do we run story ads in a way that can get that ridiculous follower amount you are. We are following every instruction you have above, except we are not using deeplinks.

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Start using deeplinks man! Keep split testing ad sets with the same creative with different audiences, and also try going really broad. For example, people only interested in ‘art’.

Maybe even try switching up the creative as a whole!

Laurence is right. I’d start by incorporating Deep Links as they can increase the conversion as high as 50% sometimes.

Laurence also has a very good niche too as audience sizes for soccer/football are huge worldwide. Your creative/art niche may not be as large, especially if in a subniche.

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Nice bro, keep it up!

You’re getting ~20% follower conversion off that ad which is very good. On average follows:link clicks is usually 5-15%. I think you could def improve the ad creative based on what I saw too!

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Thank you so much :slight_smile:

The cost per click keeps on going down!

As we near the end of the second day of running ads, here are the stats:

£1.76 total spent
709 profile visits
137 new followers

Average cost per profile visit: £0.0025
Average cost per follower: £0.0128
Profile visit to follower conversion ratio: 19.3%

In US currency, it brings the current cost per follower to about 1.6 cents, a staggeringly low amount!

I’m very excited to share the week 3 update in a couple of days!

Do you think these will be engaged followers who like and comment? Not insinuating anything, I genuinely wonder

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If I keep them engaged then yes.

Some of my clients have the majority of their audience coming from ads I’ve ran from them, and their engagement rate has not suffered.

Ads do have a ‘cool down’ period in which you’ll see much less engagement for a couple of weeks after you’ve stopped the ads, so I assume that’ll apply, but I’ll keep you updated!

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What’s the best deeplink tool?

I’m doing story ads too, how do you calculate cost per follower, like how do you know which of the followers are from ads and which are from other sources? I don’t see that analytic.

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