I’ve always been very vocal about private networks to promote a main brand, as it’s one of the main pillars of my whole strategy, so I’ve gotten a fair amount of questions about it.
Just like with any other service, there are have been a ton of “marketing truths” being spread around paired with clients who like to be optimistic about the results, which leads to a ton of disappointment.
As someone who’s on both sides of the equation, I’d like to talk about some of the biggest misconceptions.
Quality vs Quantity
Most people value this whole method on the quantity of slaves, for some reason.
In turn most sellers will try to impress you with high package numbers.
This leads to a focus on quantity over quality, which is worse for both seller and client.
5 good accounts will bring better results than 20 spammy looking ones.
Prices
With everyone undercutting their competition to the ground, at some point we had people selling slaves at $4/mo.
To put things into perspective, it’s not that difficult to get $10/mo with a simple CPA funnel, if you actually know how to grow a niche account.
You can bump that to $30/mo or more if you build a simple dropship store.
Why would anyone sell slaves for so cheap, if they actually knew how to manage these accounts?
If that doesn’t make it obvious that you’ll likely get scammed, I don’t know what will.
Growth
Another way to seduce clients is with some growth numbers, because after all that’s one of the KPI for most.
While this is highly dependent on niche, sellers tend to give you the highest gains they’ve seen, or completely made up in some cases.
I’ve had accounts growing 15K followers monthly with a small network of 10 accounts, but that’s the exception not the norm.
You can expect around 3K followers from a network of 50 good slaves.
This number will go up over time, but don’t expect higher numbers on the first month.
Anyone promising a number much higher than that should be taken with a grain of salt, specially if they don’t already have some big accounts in your niche.
ROI
As expected, this is the most important metric for people, when deciding if they should spend money on it.
When done properly this method will lead to a decent increase in profile visits, as new people are discovering your account, which means more website visits and sales.
However there’s no “one size fits all” when it comes to these private networks.
Working with someone who understands your side of the business is very important to optimize this last part.
While in reality this method should be highly profitable for any shop, it really depends on how legit the slaves look and the approach taken when interacting with the target audience.