Pinterest outbound clicks doesn't match Google Analytics UTM?

Hi! I’ve been using automations on pinterest to drive traffic to my website, but while Pinterest Analytics says I have 48 outbound clicks in the last 30 days, Google **Analytics Universal only shows 1 click (**and it doesnt even come from my pinterest boards).

Has anyone experienced this? Could it possibly be that I’m using UTMs on every pinterest link? (I don’t see traffic coming from those UTMs neither).

Thank you! :slight_smile:

1 Like