What really keeps me up at night is what Zucks has planned for our human kind…
What do you think is the real reason IG is rolling out hidden likes? Is Instagram beta testing a shared marketplace by connecting influencers with companies through the app?
Would love to hear your thoughts on this
Zuckerberg cares about the mental health of his users
Zucks wants your followers to focus on what you post not how many likes you get
Mark wants to devalue influencer marketing and increase ad revenue
Sounds also reasonable to me that this might be a show of influence.
Canada has about 10 million instagram users. It is known how social media affects the brain and hormone release, so with taking away one of the most addictive parts they might force the users to seek other rewarding behaviour in the app.
@MyFocus This doesn’t take into consideration the human factor. On paper it might look like a reasonable idea (less stress supposedly) but the truth is that it will create even more fake interactions since now all that people have to do is to buy a bunch of fake likes on the latest posts and screenshot them to prove that they are worthy of working with a brand. The brand won’t be able to see the fluctuation of likes and won’t realize they are fake. Plus if the number of followers and comments will be the only public metric you can be sure people will buy even more of them.
If that’s what’s it about then Instagram will find a way for people that need to verify their engagment.
So what? Doesn’t change shit. You don’t pick your influencers based on a impulse decision after taking a look at one post and definitely work out a deal for MORE than one ad. So there’s other metrics you can look at when measuring the success of your influencer campaign.
It is to kill influencers, what else is there… Like Mark really gives a shit about people, he is not able to, everyone who has seen the hearings knows he is a sociopath that religiously believes that it is all about the money
Why does everyone think this would kill influencers? I’m not sure everyone understands that you would STILL RECEIVE LIKES, they would just not be visible to the public. There are still a tonne of metrics to show you whether or not a post is viewed by a lot of people, and screenshots exist, so I’m not sure why this would kill influencers?
It is possible that the primary motivation behind this is for good PR.
With all the bad press FB has been getting, I imagine they are investing considerable resources into improving the way they are perceived by the masses and this change could just be a part of that
@Kavorka You’re completely right. And I’m also not scared about our marketing with Instagram. It will be the same with or without likes. Just that they aren’t visible then so easy. But growth is growth.
@nomad Thats not to unrealastic, actually. Now Instagram/Facebook looks like a Hero who frees the people from their mental problems, depressions, all the new world problems just because they are hiding likes.
In my opiniion it is to give Facebook a better image now that everyone is focused on their privacy. This draws attention away from their very intrusive tracking and gets Facebook in the news in a good way which hasn’t been the case for a long time.
